About Company:
BPO Wizard Pvt Ltd is a dynamic provider of remote staffing, Recruitment Process Outsourcing (RPO), and digital marketing solutions, serving clients across three continents. We’re on a mission to revolutionize the employment landscape in South Punjab. We’re not just another company, we’re a movement.
Job Location: Bahawalpur
About the role:
We are seeking a Social Media & Content Strategist to lead our end-to-end content and social presence across all channels. The ideal candidate is a storyteller, strategist, and growth-focused marketer who understands how to build brand authority, drive engagement, convert audiences, and support pipeline growth through consistent, high-impact content.
This role is both strategic and hands-on: you will plan the strategy, guide content direction, produce or oversee execution, and analyze performance to continually optimize output.
Key Responsibilities:
Content Strategy & Development
- Build and manage a content strategy aligned with the company’s business goals, buyer journey, and brand positioning.
- Own the editorial calendar and coordinate content flow across socials, video, and all channels.
- Create or guide the creation of long-form and short-form content, including: Thought leadership, Employer branding, Follow trends, LinkedIn and social content, Video scripts, Product/value messaging
Social Media Strategy & Management
- Develop and execute a multi-platform social strategy focused on brand visibility, audience growth, and community engagement.
- Manage accounts across platforms such as LinkedIn, Instagram, Facebook, YouTube, and TikTok (as relevant).
- Ensure consistent messaging, tone, and brand identity across channels.
- Run competitor and market analysis to guide positioning and differentiation.
Thought Leadership & Personal Branding
- Build the company’s leadership and brand presence by positioning the CEO and key team members as industry voices through: LinkedIn content, Podcast or video guidance, Quotes and expert features, Event or industry content angles
Analytics & Optimization
- Track KPIs like: Engagement rate, Qualified traffic, Content leads generated, Audience growth, Content performance by format and stage.
- Use insights to evolve messaging, posting cadences, content formats, and channel focus.
Key Requirements:
- 2-3 years of experience in social media, content strategy, digital marketing, or brand communications.
- Proven track record leading and scaling content strategies in B2B,or other relevant industries.
- Strong copywriting skills with the ability to create content that is: Engaging, Brand-aligned, Persuasive, & Professional.
- Deep understanding of organic content performance metrics, analytics tools, and platform algorithms.
- Experience developing executive/leadership personal brands on different platforms.
- Strong editorial planning and production management skills.
- Ability to translate service value into messaging that resonates with target audiences.
- Familiarity with: SEO fundamental, Audience segmentation, Customer journey mapping
- Experience working with creative tools (Figma/Canva/Adobe) or briefing designers and creatives to deliver quality assets.
What makes us different?
- We’re building tomorrow’s workplace today
- Powered by Gen-Z and Millennial innovation
- Tech-forward environment that celebrates creativity
- Career paths that create future leaders
- Work culture that rewards A-player mindset
- Global exposure and advanced learning
Why choose a career with BPO Wizard?
- Opportunity to relocate to your hometown
- Save on big-city living expenses
- Enjoy a competitive salary
- Gain international exposure
- Be part of young leadership
- Collaborate with a team of A-players
- Benefit from a merit-based reward system