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Tech-savvy Gen Y and Gen Z heavily rely on their smartphones for everything, including job hunting. This shift has drawn attention to mobile recruitment which involves leveraging mobile devices to attract, engage, and hire candidates who spend most of their time on their smartphones and tablets. Read on to learn why mobile recruiting is the future of talent acquisition.
Why Mobile Recruiting is The Future?
Enhanced Reach
Since nearly everyone owns a smartphone or tablet, mobile recruiting expands the potential reach to a broader pool of candidates compared to traditional methods.
Speed and Efficiency
Mobile recruiting allows for quick job postings, application submissions, and candidate communication via mobile devices, saving considerable time.
Convenience
Candidates benefit from the convenience of mobile job searching and applications, enabling them to apply on the go or during downtime without being tied to a laptop.
Personalized Engagement
Mobile recruitment provides a more personalized candidate experience, utilizing text messages or mobile apps for direct communication, eliminating the formality of traditional channels like email or phone calls.
Cost-Effectiveness
Elimination of paper-based processes and manual data entry leads to savings on printing and administrative expenses.
” Younger generations are embracing smartphones at a faster rate than older demographics, making mobile recruiting an increasingly important strategy for attracting millennials and Gen Z individuals.”
Also Read | Hiring Millennials: Why Your Business Needs Gen Y?
Pillars of Mobile Recruiting
The main pillars of mobile recruiting are:
1. Mobile-Optimized Career Site
A mobile-optimized career site is the cornerstone of an effective mobile recruiting strategy. Ensure that your recruitment website is tailored for mobile devices and that candidates can easily navigate, view job listings, and submit applications. Prioritize user experience, and present clear job descriptions and user-friendly application forms.
2. Mobile-Friendly Job Postings
Mobile-friendly job postings enable potential candidates to effortlessly browse job advertisements and apply using their mobile devices. This requires concise and easily readable job descriptions, along with simple application processes.
3. Mobile Assessments
Use mobile-friendly skills assessments and personality tests that candidates can complete on their devices. These assessments can help you evaluate a candidate’s fit for the role early in the process, improving the quality of hires.
4. Interactive Job Previews
Offer interactive job previews that candidates can access on their mobile devices. These can include virtual tours of the workplace, employee testimonials, and realistic job previews to give candidates a better understanding of the role and company culture.
5. Mobile Communication
Candidates expect to communicate with recruiters and hiring managers via their mobile devices. Use mobile channels like text messages, mobile apps, and social media platforms to respond to inquiries, provide feedback, conduct surveys, and more.
6. Mobile Referral Programs
Create mobile-friendly employee referral programs that allow current employees to easily refer candidates through their mobile devices. This can include a simple referral submission process and a tracking system to reward employees for successful referrals.
Integrating these pillars into their recruitment approach allows recruiters to effectively attract and engage candidates on the devices they prefer, leading to successful placements.
(Glassdoor research found that when employers made their job application processes more mobile-friendly, it led to an 11.6% increase in the number of people who started applying for those jobs compared to a 2.3% decrease in non mobile-friendly jobs.)
Should You Go Mobile with Your Recruiting?
Whether or not a company should adopt mobile recruiting strategies depends on its individual needs and objectives.
However, considering the growing reliance on mobile devices in today’s digital age, it’s only wise to consider mobile-friendly recruitment approaches to reach a broader and targeted range of candidates.
“58% of Glassdoor users actively search for jobs using their phones.”
Launching Mobile Recruiting Strategies
Follow these steps to launch an effective mobile recruitment strategy and attract the best candidates with just a tap.
Define Your Objectives
What do you aim to accomplish?
Do you want to attract more candidates, enhance the hiring process, or improve the candidate experience?
Clearly outline your objectives and share them with your hiring team and stakeholders. This practice will help ensure alignment across the organization.
Make Your Career Site Mobile-Friendly
Highlighting a job’s mobile-friendly nature can attract 11.6% more applicants.
Your career site is the first point of contact for most candidates. It should be mobile-friendly and responsive across all devices. Optimize your recruitment website to ensure accessibility and ease of use for candidates on the go.
Here are simple actions you need to take:
- Ensure a responsive design to facilitate easy navigation and readability.
- Avoid overwhelming text, large files, or videos that could hinder loading speeds.
- Choose legible fonts and a large font size for readability on smaller screens.
- Compress images or use smaller file sizes to improve your site’s loading time.
- Use navigation menus that are user-friendly on smaller screens.
- Integrate a mobile-optimized application tracking system to allow resume uploads from mobiles.
- Test your website across various mobile devices to ensure seamless usability.
Utilize Mobile App Job Boards
Various mobile job board platforms can be used to expand your reach to a global pool of job seekers. Glassdoor, Indeed, and Career Builder are some of the popular platforms.
However, selecting the right hiring platform for your company requires careful consideration of factors like user experience, mobile responsiveness, industry focus, cost, analytics, and reach. Evaluate these factors to choose the ideal mobile job board to attract top talent.
Implement Mobile-friendly Application Processes
Make sure your application processes are tailored for mobile devices. This can be done by:
- Creating shorter concise application forms
- Allowing resume uploads from mobile devices
- Utilizing mobile optimized application tracking system.
Leverage Mobile Messaging
Use a business texting service to connect with job applicants on their mobile devices. In addition, mobile messaging platforms like WhatsApp, Messenger, and SMS are valuable tools for communicating with candidates. Utilize these platforms to engage with applicants, schedule interviews, and provide application status updates.
Track Your Mobile Recruiting Metrics
Track your mobile recruiting metrics to assess the performance of your strategy. Analyze the data to identify areas for improvement and refine your approach accordingly.
Let our experts at BPO Wizard optimize your recruitment efforts for the digital age. From research and outreach to efficient back-office support, our seasoned experts leverage state-of-the-art ATS technology to connect you with the perfect candidates. Contact us today to transform your talent acquisition approach!